The Power of Understanding Communication Clues & Cues:
Convincer Strategies Explained
‘Convincer Strategy’ ? The filter, pattern or strategy that we use to make a decision. Before we say 'yes' - before we commit- before we go ahead with an offer.
When you understand the Convincer Strategies, it suddenly becomes clear why a potential client said "I'll think about it" or "I'll get back to you", or why that very same sales chat resulted in another person instantly saying 'yes'.
Knowing about Convincer Strategies should make you re-think your communication with your clients – your verbal and written communication of course, including your marketing materials and your marketing frequency.
This explains why a one-off ad, or a single letterbox drop, doesn't necessarily make the phone ring. A good 51% of people, who could potentially buy your product, are not automatic convincers!
Understanding this means you can build rapport faster – a vital component of communication, and not just in the sales process. You can also learn to use language that talks to their convincer strategy – not your own.